Do you remember what the world was like before stock images? Probably not, as Stock photography dates back to the 1920s and 30s. Back then, many stock photo agencies were led by photographers, seeking to make more money with their images. For example, American photographer H. Armstrong Roberts created one of the first stock images during a portrait shoot by an aeroplane.
The 1920s and 30s, however, wasn’t when it really kicked off. Ad agencies, marketing agencies and business owners liked the idea of having their own individual images to go with their leaflets, booklets, newsletters and ads… That is, until the internet arrived. Suddenly, there was nothing to stop companies from combining their collections. At the start of the 21st century, as more and more images became available online, a new type of stock photo agency emerged. Beginning with iStock and Alamy, these agencies offered royalty-free images for an affordable price.
Much like photos, the internet has become awash with written content. With over 10 million blog posts published PER DAY, it has reached a tipping point of content. The majority of these blog posts aren’t being seen, much less monetised.
Marker Content is a stock article library. This means that much like Shutterstock or Getty Images that have photographs by photographers all over the world, Marker Content has articles.
Businesses need content, it costs 62% less than traditional advertising like targeted ads, radio or TV, and it generates x 3 as many leads. It’s a no brainer.
Content can be expensive, and time-consuming, with the average time it takes to write an article being 3 hours and 20 minutes. People just don’t have that kind of time, ESPECIALLY when what they need to write has basically already been written by someone else, and is not being used!
Marker Content solves the problem of timing, cost, and of course ability. ‘Blank page syndrome' is a huge issue for business owners where despite them knowing everything there is to know about their own company, they can’t seem to put it down on paper! Subscribing to a stock content library means you have ready to download articles that you can edit and change and rebrand to suit your company.
Leave the content to us, it makes sense.