Here's where a huge waste of money and time lies... The Ego. 


To have your own business or to be providing content for a business or even to be working on a companies social media accounts means (hopefully) that you take pride in your work. That you want to provide your customers with decent content whilst also attracting new customers to your site. That is totally understandable, that is what content marketing is all about. Of course, you want your businesses content to be different to everyone else's, of course you want a unique voice, of course you want something that stands out... but before you spend your valuable marketing budget on hiring content creators or you spend your valuable brainpower creating your own articles, keep in mind these few nuggets that we have learned while building Marker Content; 


1. It takes on average 3hrs and 57mins to produce a blog post. 


2. During our research into the market, we spoke to multiple agencies that provided content marketing. Our main questions were usually, 


'How many clients do you have?'

'What industries are they in?'

'How much do you charge on average per article?' 

'How do your content creators find the content for the articles?'


Answers:


'How many clients do you have?'

- Ranging from the dozens to the hundreds


'What industries are they in?'

- Ranging from agriculture to music to food to health


'How much do you charge on average per article?' 

- Usually starting from $400 per article


'How do your content creators find the content for the articles?'

- They scour the internet and find previously written articles and take pieces from them all


Please don't get us wrong, these content agencies are great... If you can afford them.


But... If it takes around 4hrs to write an article, and you're paying at least $400 per article, and the people writing these articles are not experts in your industry, do you think that maybe that time would be better spent by one person, downloading multiple articles from Marker Content and producing the same amount of work for an absolute fraction of the price?


3. Businesses that publish 16 or more posts per month receive 3.5 times the amount of traffic than those who publish fewer than 4 posts. So 16 x $400 = $6,400 and for that much money you could buy almost 1300 articles from Marker Content. 


We understand that your business is unique. We understand that you want to give out specific messages in each of your blogs or articles on your website or social media. We get that. But there is no need to reinvent the wheel. The content is already out there. All you have to do is download it, edit it, rebrand it, and make it your own. 


Put that valuable marketing budget elsewhere and leave the articles to us. 


Happy Browsing :)